2012 Results

CAT 43 - Automotive Interactive (INT)

SILVER

Forsman & Bodenfors (SWEDEN)

THE NEW VOLVO FH, "LAUNCH OF THE VOLVO FH TRUCK"43-03570-INT
 

URL: http://entries.se/e/volvotrucks/launch

Agency (city): Forsman & Bodenfors

Copywriter(s): Martin Ringqvist/Björn Engström


Art Director(s): Sophia Lindholm/ Anders Eklind

Production Company (& City): Sell It Smart Gmbh, Production Company/Ebay Specialists

Agency Producer(s): Digital: Peter Gaudiano
, Stefan Thompson

Interaction Designer/Inforamtion Architect: Johan Wingård

Writer: Simon Coe, Per Torberger, Eva Råberg

Agency Producer: Alexander Blidner, Lina Strandäng

Account Supervisor: Olle Victorin, Cilla Glenberg

Account Manager: Britta Malmberg, Alison Arnold, Jenny Edvardsson

Production Company: B-Reel

Production Company: Meter

Advertiser's Supervisor: Ulf Nordqvist, Håkan Sernros, Helena Strandlund Selander

Designer: Jerry Wass

Planner: Tobias Nordström

Short explanation

The Ballerina Stunt reached more than 162 million people. But it was actually only a teaser to create interest for the launch of the new Volvo truck.

After a live broadcast from six cities around Europe, a digital magazine with several films and interactive modules was released on all platforms. 
We also turned the magazine into a site on eBay where Volvo auctioned the very first truck. It was the first time anyone used eBay for a complete launch site. The auction had 170 000 visitors and the truck was sold for way over the market price. 

All in all, the launch campaign led to earned media value of 29 million Euro.