Forsman & Bodenfors (SWEDEN)
|THE NEW VOLVO FH, "LAUNCH OF THE VOLVO FH TRUCK"||43-03570-INT|
Agency (city): Forsman & Bodenfors
Copywriter(s): Martin Ringqvist/Björn Engström
Art Director(s): Sophia Lindholm/ Anders Eklind
Production Company (& City): Sell It Smart Gmbh, Production Company/Ebay Specialists
Agency Producer(s): Digital: Peter Gaudiano , Stefan Thompson
Interaction Designer/Inforamtion Architect: Johan Wingård
Writer: Simon Coe, Per Torberger, Eva Råberg
Agency Producer: Alexander Blidner, Lina Strandäng
Account Supervisor: Olle Victorin, Cilla Glenberg
Account Manager: Britta Malmberg, Alison Arnold, Jenny Edvardsson
Production Company: B-Reel
Production Company: Meter
Advertiser's Supervisor: Ulf Nordqvist, Håkan Sernros, Helena Strandlund Selander
Designer: Jerry Wass
Planner: Tobias Nordström
The Ballerina Stunt reached more than 162 million people. But it was actually only a teaser to create interest for the launch of the new Volvo truck.
After a live broadcast from six cities around Europe, a digital magazine with several films and interactive modules was released on all platforms.
All in all, the launch campaign led to earned media value of 29 million Euro.