2012 Results

CAT 44 - Media & Entertainment Interactive (INT)

BRONZE

THEY (NETHERLANDS)

THEY Avoid the Shopping Crowds, "Avoid the Shopping Crowds"44-01658-INT
 

URL: http://www.avoidtheshoppingcrowds.com/casevideo.html

Agency (city): THEY

Production Company (& City): moblio.nl

Short explanation

This mobile web app was first developed as an agency Christmas gift. It helps people avoid crowds in order to have a more relaxing holiday. It does so by harvesting social media check-ins in order to estimate relative crowd levels at different shopping districts in the city. So it uses social media data for the exact opposite purpose than intended: not to connect with people. But to avoid them.

Description

Mobile Web App that uses 'anti-social' media technology to avoid crowded areas.