Forsman & Bodenfors (SWEDEN)
|GÖTEBORGSOPERAN, "Mis Match"||44-02840-INT|
Agency (city): Forsman & Bodenfors
Copywriter(s): Leo Magnusson, Elisabeth Christensson, Björn Engström
Art Director(s): Pål Eneroth
Production Company (& City): Thomson Interactive Media
Agency Producer(s): Malin Careborg
Web Designer: Sophia Lindholm
Account Supervisor: Greger Andersson
Account Manager: Åsa Pedersen
Designer: Marc Eastmond
Designer: Icka Samrin
Advertiser's Supervisor: Lena Jaksch
So we launched mis-match.se, a dating site where you could find your total opposite and meet him or her at the Gothenburg Opera.
The Gothenburg Opera is one of Sweden's largest opera houses, and like most opera houses, the Gothenburg Opera is facing an aging audience. Also, Gothenburg has one of the highest rates of singles in Sweden. Approximately 50 % of the population are singles. Most of them are between the age of 18-30, a group that never visits the opera. Coincidentally, West Side Story deals with the issue of love against all odds.