Lbi Denmark (DENMARK)
|A.P Møller Maersk Shipping, "We are Maersk.com"||45-00325-INT|
Agency (city): LBi Denmark
Creative Director(s): Rasmus Frandsen
Copywriter(s): Pia Leichter
Art Director(s): Toke Kristensen
Lead Creative Technologist: Dennis Green-Lieber
Creative Technologist: Mads Viktor Hartvig Hansen
Creative Technologist: Rasmus Elken
Interface Developer: Rasmus Bangsted Pedersen
Creative Developer: Klaus Mandal Hansen
Copywriter: Susanne Sayers
Key Account Manager: Mikkel Havmand
Client Partner: Lars Ørum Andersen
Wearemaersk.com is a digital storytelling platform that supports Maersk's corporate website and showcases the corporate movie 'We are Maersk' through an engaging, compelling and personalised digital experience. Our aim was to create universe that resonates a modern-day corporate brochure with dynamic and customised content.
Maersk has been a world leader the in shipping for over a century. Despite its success, the brand is perceived as old-fashioned and has trouble attracting graduates and establishing itself as modern, open and innovative. Therefore Maersk is pursuing a new strategic direction that focuses on transparency and communicating to a broader audience.