2012 Results

CAT 46 - Online Ads (INT)

SILVER

SMFB (NORWAY)

IKEA Tidafors Sofa Launch, "IKEA - The Home Showroom"46-02403-INT
 

URL: http://entries.se/e/ikea/thehomeshowroom/

Agency (city): SMFB

Copywriter(s): HANS MAGNE EKRE, ALEXANDER GJERSOE

Art Director(s): HANS MAGNE EKRE, ALEXANDER GJERSOE

ACCOUNT DIRECTOR: KRISTIAN KRISTIANSEN

ACCOUNT MANAGER: JANNICKE PLATOU

DESIGNER: NICKLAS HELLBORG

WEB DESIGNER: SUZIE WEBB

Short explanation

IKEA wanted us to launch their new sofa Tidafors, on a low budget.
For Norwegians home is the most important place on earth. Most people own a home, and their interest in the real-estate market is huge. The real-estate market is concentrated to one major online marketplace. Where you can find and view all homes for sale in Norway. People looking for a new home are also in the mood for new inventory, like furniture. We therefore decided that all these homes for sales, already having a huge audience, could be great showrooms for IKEAs new sofa!

Description

IKEA wantes us to launch their new sofa Tidafors, on a low budget.