2012 Results

CAT 47 - Online Films (INT)


Jung von Matt AG (GERMANY)

Mercedes-Benz B-Class F-CELL, "The Invisible Drive"47-01776-INT

URL: http://www.epica-awards.com/entries/2012/47-01776-INT/index.html

Agency (city): Jung von Matt AG, Hamburg

Creative Director(s): Michael Ohanian, Jonas Keller, Martin Strutz

Copywriter(s): Michael Ohanian

Art Director(s): Jonas Keller, Andreas Wagner

Production Company (& City): Markenfilm-Crossing GmbH, Hamburg

Film Director(s): Daniel Schmidt

Graphic Design: Daniel Soares

Programmer(s): Bettina Ackermann/Christopher Schultz

Global Chief Creative Officer: Armin Jochum

Chief Creative Officer: Thimoteus Wagner, Goetz Ulmer, Fabian Frese

Cinematographer: Jakob Suess

Post Production: Tina Rentzsch

Producer: Martin Schoen

Editor: Daniel Schmidt


The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does – like it's not even existent.
In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats.
The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.