Leo Burnett Beirut (LEBANON)
|No Rights No Women (Movement for Women's Rights), "No Rights No Women"||48-00871-INC|
Agency (city): Leo Burnett Beirut
Creative Director(s): Bechara Mouzannar (CCO/Executive Creative Director) / Areej Mahmoud (Creative Director)
Copywriter(s): Rana Khoury
Art Director(s): Roula Asmar / Lea Salibi / Natasha Maasri
Deputy Managing Director: Nada Abi Saleh
Senior Copywriter: Diala Haidar
Executive PR: Hala Akiki
Our Facebook page was viewed over 16,700 times in only 1 week
On August 4th 2011, i.e., 7 months after the start of the “No Rights No women” movement, The Honor Crimes Law was abolished. This was considered a turning point in Lebanese legislative history.
The Domestic Violence law is now in final study by the parliament.
We were approached by a group of Lebanese women fighting for women’s rights, to create a campaign for their new organization.
By Lebanese law, men and women are not equal. Some laws are so discriminatory that they reduce women to “half citizens”.
If it takes a man to become a full citizen, so be it!
We wanted the Lebanese community and the lawmakers to imagine a world without women. We named both the movement and the campaign “No Rights, No Women”.