2012 Results

CAT 48 - Integrated Campaigns (INC)


Publicis Italy (ITALY)

Heineken, "Reach The Sunrise"48-03028-INC

URL: http://www.youtube.com/watch?v=qGEjRSoYZDk

Agency (city): Publicis Italy

Creative Director(s): Bruno Bertelli, Cristiana Boccassini

Copywriter(s): Rachele Proli, Michela Talamona, Michele Picci, Francesca Bonomi

Art Director(s): Fabrizio Tamagni, Marco Viganò, Valeria Vanzulli, Costanza Rossi

Production Company (& City): Sonny London

Film Director(s): Fredrik Bond

Agency Producer(s): Mariella Maiorano

Production & Post Production Company: Moving Picture Company London

Service Client Director: Stefania Savona

Account Supervisor: Giada Salerno

Creative Connector: Bela Ziemann

Planning Director: Alastair Maclean

Digital Agency: AKQA

Associate Creative Director AKQA: Kevin Russel

Senior Account Director AKQA: Bonnie Boodram

Account Manager AKQA: Marysia Collins

Global Manager Marketing Communications: Anuraag Trikha


As the leader in the premium beer segment, Heineken’s ambition is to encourage a moderate drinking behavior. To do so, Heineken places its enjoy responsibly message at the heart of their global brand campaign, thus making moderate drinking cool for young adult urban males. The starting point was a relevant consumer insight: “When you stay in control and pace your drinking, you’re able to enjoy a bigger night out, meeting new people, dancing , talking’. Heineken is keen to show that “there are no limits, when you know your limits”.