2013 Results

CAT 01 - Food (FLM)



Arla Foods, Anchor Butter: "The Life of Our Kitchen"01-00061-FLM

Agency (& City): CHI & Partners London

Creative Director(s): Micky Tudor

Copywriter(s): Jim Bolton

Art Director(s): Jim Bolton

Production Company (& City): Blink London

Film Director(s): Tom Tagholm

Production Company Producer(s): Gwilym Gwillim

Agency Producer(s): Nicola Ridley

Editing Company: Stitch London

Editor: Tim Hardy

Music Artist and Title: The Good, The Bad and The Queen- 80's Life

Sound Design: Envy

DOP: Nanu Segal

Typographer: Dan Beckett

Post Production Company: MPC

Short explanation

Anchor is on a journey to become one of the biggest and most loved brands in the dairy aisle.
Our brief was to give the brand an emotional platform that would unify their product offering and build unbeatable brand love.
Our strategy was to celebrate Anchor's invisible yet irreplaceable role within our kitchens, the beating hearts of our homes, to celebrate the degree to which Anchor 'Tastes Like Home'
The launch commercial captures 30 years of family life in one kitchen - all the glorious ups, heartfelt lows and rather peculiar incidents - with one, beautiful 360 degree sweep.