2013 Results

CAT 01 - Food (OUT)

GOLD

DDB Tribal Wien GmbH (AUSTRIA)

McDonald's, Easy Morning Breakfast: "The Morning is Hard Enough" Campaign
"Pullover", "Tie" & "Shoelace"
01-01389-OUT
 

"Pullover"

Agency (& City): DDB Tribal Wien (Vienna)

Creative Director(s): Lukas Grossebner, Werner Celand

Copywriter(s): Daniela Stenzenberger, Lukas Grossebner

Art Director(s): Dietmar Kreil, Ulrike Kössler

Photographer(s): Martin Stöbich

Short explanation

The Task.
To develop an outdoor campaign for McDonald's "Easy Morning" breakfast.

The Idea.
Not everything in the morning is as easy as McDonald's easy morning. Even simple tasks like dressing can become difficult.

The Execution.
A pullover with incredibly long sleeves, an even longer necktie and ridiculously long shoelaces.

"Tie"

Agency (& City): DDB Tribal Wien (Vienna)

Creative Director(s): Lukas Grossebner, Werner Celand

Copywriter(s): Daniela Stenzenberger, Lukas Grossebner

Art Director(s): Dietmar Kreil, Ulrike Kössler

Photographer(s): Martin Stöbich

"Shoelace"

Agency (& City): DDB Tribal Wien (Vienna)

Creative Director(s): Lukas Grossebner, Werner Celand

Copywriter(s): Daniela Stenzenberger, Lukas Grossebner

Art Director(s): Ulrike Kössler

Photographer(s): Martin Stöbich

Graphic Design: Marian Grabmayer

Description

Easy Morning Breakfast is a broad range of foods and products which McDonald's offers for breakfast.