2013 Results

CAT 02 - Confectionery & Snacks (PRE)


McCann Tel Aviv (ISRAEL)

Mentos, Mentos Kiss: "Mentos Kiss" Campaign
"Tuna" & "Garlic"

Agency (& City): McCann Erickson

Creative Director(s): Tal Raviv

Copywriter(s): Idan Kravitz

Art Director(s): Kfir Peretz

Illustrator(s): Hezi Josef

Short explanation

There are times when your breath is so bad, you feel like the food that caused it came to life and is standing in the entrance, announcing to everyone your arrival.