2013 Results

CAT 02 - Confectionery & Snacks (PRE)

SILVER

Young & Rubicam Group Italia (ITALY)

Cloetta Italia, Saila: "Breath" Campaign
"Fish" & "Onion"
02-01992-PRE
 

Agency (& City): Young & Rubicam Group Italia (Milan)

Creative Director(s): Vicky Gitto

Copywriter(s): Stefano Guidi

Art Director(s): Andrea Fumagalli

Photographer(s): Artoutlab

Executive Creative Director: Vicky Gitto

Art Buyer: Michela Braganti

Client Director: Isotta Enrici

Account Supervisor: Francesca Feller

Short explanation

Within a metaphor, we described the effect of a bad breath.

Description

Refreshing breath mint