2013 Results

CAT 02 - Confectionery & Snacks (OUT)

GOLD

Leo Burnett - Istanbul (TURKEY)

McDonald's, Ice Cream: "Cutting the Pocket"02-02919-OUT
 

Agency (& City): Leo Burnett Istanbul

Creative Director(s): Oktar Akin & Emrah Akay

Copywriter(s): Yavuzhan Gel

Art Director(s): Caglar Cengiz

Photographer(s): Candas Arin

Brand Executive: Aysu Sildir

Brand Director: Selika Ozcan

Planner: Ismail Seval

Short explanation

Kids love ice cream. When they can have an ice cream for only 1 Turkish Lira, they love more. We show what kids can do by only having 1 lira. In their imaginary world, everything is possible. For example if he cuts off a piece from his father’s pocket undercoat, he may get 1 lira for a McDonald’s ice cream.

Description

Kids love ice cream. When they can have an ice cream for only 1 Turkish Lira, they love more. We show what kids can do by only having 1 lira. In their imaginary world, everything is possible. For example if he cuts off a piece from his father’s pocket undercoat, he may get 1 lira for a McDonald’s ice cream.