2013 Results

CAT 03 - Drinks (FLM)

BRONZE

Ogilvy & Mather London (UNITED KINGDOM)

Heineken UK, Kronenbourg: "The Farmers of Alsace"03-01674-FLM
 

Agency (& City): Ogilvy & Mather London

Executive Creative Director: Gerry Human

Copywriter(s): Paul Mason

Art Director(s): Mark Harrison

Production Company (& City): Stink London

Film Director(s): Ivan Zacharias

Production Company Producer(s): Nick Landon

Agency Producer(s): Ruth Darsow

Agency Production Assistant: Emily Rudge

DOP: Jan Velicky

Editor: Filip Malasek

Sound House: Wave

Sound Engineer: Ed Downham

Composer: Siren

TK Op: Dave Ludlam

Account Supervisor: Mark Preston

Account Manager: Harriet Edmonds

Account Executive: William Smith

UK Marketing Director: Jacco van der Linden

Senior Brand Manager: Sam Fielding

Short explanation

Selling French beer to the British by convincing them it tastes better is a tough job. So we enlisted the UK’s favourite ever Frenchman and got him to do it for us. He delivered the reason to believe (it’s brewed with a unique hop) in his own inimitable style, making a potentially dry message, and the advertised beer, instantly more appealing to all.