2013 Results

CAT 03 - Drinks (OUT)


Leo Burnett Sydney (AUSTRALIA)

Coca-Cola: "Faces" Campaign03-02205-OUT

Agency (& City): Leo Burnett Sydney

Creative Director(s): Vince Lagana/Grant McAloon

Copywriter(s): Iggy Rodriguez

Art Director(s): Justin Carew

Photographer(s): Simon Lister

Agency Producer(s): Michelle Browne

Chief Creative Officer: Andy DiLallo

Short explanation

Brief from the client:
Develop a universally relevant, spreadable story that demonstrates the power of Coca-Cola bringing people together.

Describe the challenges and key objectives:
Coca-Cola is a company that sees no borders. It’s a drink that is enjoyed by people the world over. We wanted to show that what unites us is stronger than what divides us.

Describe how you arrived at the final design:
We wanted to simply and graphically show how Coca-Cola breaks down borders and brings people together. So we used the Coca-Cola ribbon to unite two completely different faces together. Two people from different cultures, races, and religions. Showing that we are all the same.