2013 Results

CAT 03 - Drinks (FLM)

SILVER

FRED & FARID PARIS (FRANCE)

Orangina Schweppes France, Soft Drinks: "Stay Alive" Campaign
"The Human Canon Ball", "The Wicked Pigeon" & "The Satellite"
03-02912-FLM
 

Agency (& City): FRED & FARID PARIS

Creative Director(s): FRED & FARID

Copywriter(s): Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova

Art Director(s): Gian Carlo Lanfranco, Rolando Cordova

Production Company (& City): Nouvelle Vague

Film Director(s): Gary Freedman

Production Company Producer(s): Sandrine Lima

Agency Producer(s): Karim Naceur

Account Supervisor(s): Mehdi Benali, Hélène Camus, Olivia Courbon

Advertiser's Supervisor(s): Stan de Parcevaux

Planner(s): François Grouiller

Editing Company: Wanda

Post Production: Mikros

Short explanation

The new Orangina films were created as part of the launch of the new brand signature “Stay Alive. Drink Orangina”. A signature about vitality, which also introduces a new language for the brand. The brand characters, part human, part animals are still here. Only this time, they are shot in real life, giving them more character. In this new campaign, Orangina drinkers are magically preserved from silly misfortunes, thanks to the drink, of course. Every film is followed by a statistic, justifying the signature. Orangina and Fred & Farid Paris-Shanghai worked with the director Gary Freedman from Glue Society (Doritos, Canal+, Nike, Fifa) to produce these three films.