Leg agency (FRANCE)
|OÜI FM, OÜI FM app: "Rock Is Now Everywhere"||04-00764-OUT|
Agency (& City): leg. (Paris)
Copywriter(s): Virgile Lassalle
Art Director(s): Stéphane Richard
Agency Producer(s): Catherine Candusso
Programmer(s): Fanny Temam
Associate director in charge of budget: Thomas Kohn
Client account director: Thomas Kohn
Assistant Art Director: Caroline Lorin
OÜI FM CEO: Emmanuel Rials
OÜI FM communication director: Audrey Levy
The entire title is "Rock is now everywhere in the Paris tube stations with the new OÜI FM app" so to represent the fact that the "Rock is now everywhere in the Paris tube" we decided to replace names of the stations by titles song or music bands. We choose a subway map of Paris for the format of this advertisement to emphasize the creative idea.
The new OÜI FM mobile application witch offers a music access everywhere.