2013 Results

CAT 04 - Communication Services (FLM)


Leo Burnett London (UNITED KINGDOM)

Freeview: "Tadpoles"04-02511-FLM

Agency (& City): Leo Burnett London

Creative Director(s): Richard Robinson and Graham Lakeland

Copywriter(s): Ed Morris and Andy Drugan

Art Director(s): Ed Morris and Andy Drugan

Executive Creative Director: Justin Tindall

Production Company (& City): Stink, London

Film Director(s): Ne-O

Agency Producer(s): Lindsey Stopp

Short explanation

This new brand film from Freeview stars two tadpoles from two very different sides of the pond. After meeting for the first time and falling for each other, friends from their two clans burst into sight. In a kind of tadpole dance-off, the two groups try to outperform each other by showing off their most wonderful choreographed swimming sequences to ‘You Really Got me’ by The Kinks.

Finally, we realise that we’re not the only ones who have been watching this incredible action. The camera flips up to see a little lad peering into the water enjoying the show, with the Freeview blimp floating freely overhead. The awe and excitement on his face proves that entertainment really is better when it’s free.