2013 Results

CAT 05 - Transport & Tourism (FLM)

BRONZE

Forsman & Bodenfors (SWEDEN)

Västtrafik, Trasport & communication: "The Car"05-01095-FLM
 

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Anders Hegerfors

Art Director(s): Staffan Forsman/Lars Jansson

Production Company (& City): It´s showtime, STOCKHOLM

Film Director(s): Daniel Börjesson

Production Company Producer(s): Peter Sarhammar

Agency Producer(s): Lina Strandäng

ACCOUNT MANAGER: Helen Johansson/Jenny Edvardsson

ACCOUNT SUPERVISOR: Greger Andersson

ADVERTISERS SUPERVISOR: Susanne Eriksson/Anna Färnevik

DESIGNER: Hanna Westberg

MEDIA AGENCY: Carat

Short explanation

The bus is better than the car, and for many different reasons. Therefore we take all the nice things cars use to say about themselves and shove it up their tail pipes. And by the way, what car would ever let you test it for free for two weeks?

Description

The bus is better than the car, and for many different reasons. Therefore we take all the nice things cars use to say about themselves and shove it up their tail pipes. And by the way, what car would ever let you test it for free for two weeks?