Ogilvy & Mather London (UNITED KINGDOM)
|Expedia: "Luggage Labels" Campaign|
"Wsh Ewe Wre Ere", "Gry Sky", "Arm Leg", "Mum Dad IOU", "Sun Sea Snd Sex" & "Yoo Wat"
Agency (& City): Ogilvy & Mather
Executive Creative Director: Gerry Human
Copywriter(s): Jon Morgan
Art Director(s): Mike Watson
Graphic Design: Mark Osborne
Typographer(s): Mark Osborne
Retoucher: Trevor Qizilbash
Business Director: Stephen Hillcoat
Account Manager: Jessica Wilkinson
Senior Director of Marketing: Andrew Warner
The population is divided into two groups. The ones that think travel is a luxury and the ones that believe travel is a necessity. Our target was the second group. The Believers.