2013 Results

CAT 05 - Transport & Tourism (PRE)

SILVER

BBDO Portugal (PORTUGAL)

ANA - Lisbon Airport, Lisbon Airtport: "Flyers Choose Lisbon" Campaign
"Swallow Theme", "White Storks Theme" & "Mallards Theme"
05-02374-PRE
 

Agency (& City): BBDO Portugal, Lisbon

Creative Director(s): Rui Silva; Marco Pacheco

Copywriter: Felippe Motta

Art Director: Rita Ferreira

Managing Director: Ana Rita de Almeida

Account(s): Rita Bastos; Rita Garrido

Short explanation

To promote the remodeling of the Lisbon International Airport, we use an important data as insight: 91% of visitors who pass through the city settle back. We did an association between the migratory birds, who come back year after year to the city with the visitors who come flying too.

Description

The Lisbon International Airport was fully remodeled. With the concept “Flyers Choose Lisbon”, we developed this campaign to tell the plane routers and the passengers this fact.