BBDO Portugal (PORTUGAL)
|ANA - Lisbon Airport, Lisbon Airtport: "Flyers Choose Lisbon" Campaign|
"Swallow Theme", "White Storks Theme" & "Mallards Theme"
Agency (& City): BBDO Portugal, Lisbon
Creative Director(s): Rui Silva; Marco Pacheco
Copywriter: Felippe Motta
Art Director: Rita Ferreira
Managing Director: Ana Rita de Almeida
Account(s): Rita Bastos; Rita Garrido
To promote the remodeling of the Lisbon International Airport, we use an important data as insight: 91% of visitors who pass through the city settle back. We did an association between the migratory birds, who come back year after year to the city with the visitors who come flying too.
The Lisbon International Airport was fully remodeled. With the concept “Flyers Choose Lisbon”, we developed this campaign to tell the plane routers and the passengers this fact.