|Booking.com: "Halloween" Campaign|
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Booking.com CMO: Paul Hennessy
Booking.com Brand Director: Cort Cunningham
Agency (& City) : WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director : Mark Bernath, Eric Quennoy
Creative Directors: Zach Watkins, Gen Hoey
Art Director: Craig Williams
Copywriter: Zach Watkins
Planner: Daisy Andrews
Group Account Director: Jordi Pont
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Jackie Barbour
Business Affairs: Justine Young
MEDIA BUY: WIEDEN+KENNEDY NEW YORK
Illustrator: Akiko Stehrenberger
Agent : H Represents – Helene Polverelli
Booking.com, Planet Earth’s #1 accommodation site, gave fright-loving U.S. audiences what they want this Halloween with an advertising campaign so scary it had viewers believing they are witnessing the next great horror film.
With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Highlighting seven of America’s most ghostly properties, the print campaign behaves just like a new movie release. Hand-painted by renowned movie-poster illustrator, Akiko Stehrenberger, the posters featured in-situ in selected movie theater lobbies across the US from October 25.