2013 Results

CAT 05 - Transport & Tourism (PRE)

BRONZE

WIEDEN+KENNEDY (NETHERLANDS)

Booking.com: "Halloween" Campaign
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05-03218-PRE
 

Booking.com CMO: Paul Hennessy

Booking.com Brand Director: Cort Cunningham

Agency (& City) : WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director : Mark Bernath, Eric Quennoy

Creative Directors: Zach Watkins, Gen Hoey

Art Director: Craig Williams

Copywriter: Zach Watkins

Planner: Daisy Andrews

Group Account Director: Jordi Pont

Account Director: Courtney Trull

Account Manager: Alex Allcott

Art Buyer: Maud Klarenbeek

Project Manager: Jackie Barbour

Business Affairs: Justine Young

MEDIA BUY: WIEDEN+KENNEDY NEW YORK

Illustrator: Akiko Stehrenberger

Agent : H Represents – Helene Polverelli

Short explanation

Booking.com, Planet Earth’s #1 accommodation site, gave fright-loving U.S. audiences what they want this Halloween with an advertising campaign so scary it had viewers believing they are witnessing the next great horror film.

With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Highlighting seven of America’s most ghostly properties, the print campaign behaves just like a new movie release. Hand-painted by renowned movie-poster illustrator, Akiko Stehrenberger, the posters featured in-situ in selected movie theater lobbies across the US from October 25.