2013 Results

CAT 06 - Retail Services (FLM)

SILVER

Heimat Werbeagentur GmbH (GERMANY)

Hornbach Baumarkt AG, The Hornbach Hammer: "The Hornbach Hammer"06-00439-FLM
 

Agency (& City): HEIMAT, Berlin

CEO: Matthias von Bechtolsheim, Maik Richter

Account Director: Maik Richter

Account Manager: Christina Walke, Fabian Stein

CCO : Guido Heffels

Creative Director(s): Guido Heffels, Kai Heuser

Copywriter(s): Mirjam Kundt, Gun Aydemir, Katja Gottfried, Sabina Hesse, Matei Curtasu

Art Director(s): Hendrik Schweder, Susanna Fill, Martijn Koster, Teresa Jung

Photographer(s): Casey Campbell

Production Company (& City): BigFish Filmproduktion GmbH

Film Director(s): Tobias Perse

Production Company Producer(s): Andrea Roman-Perse, Jakob Rühle

Editor: Kai Kniepkamp

Music: Thomas Berlin (Berlin Audio)

Agency Producer(s): Kerstin Heffels (FFF), Florian Hoffmann (Vertikal), Jan Paul Schwarz (Vertikal)

Illustrator(s): Martijn Koster

Graphic Design: Jared Leistner, Maria Botsch, Christoph Bruns, Benedikt Gansczyk

Digital Artwork: Christopher Brinkmann, Andreas Fernhede Dagman, Kenzi Benabdallah

Programmer(s): Webguerillas

Documentation: Cem Kaya, Boris Kraschin

Short explanation

To iconize the core brand values of home improvement superstore HORNBACH, we bought a tank, melted it down and created the strictly limited: HORNBACH HAMMER made from armored steel.

Description

Hornbach Baumarkt AG is one of Germany's top five Home Improvement Superstores;
establishments in the Netherlands, Sweden, Czech Republic, Romania, Switzerland and Austria.
To iconize the core brand values of home improvement superstore HORNBACH, we bought a tank, melted it down and created the strictly limited: HORNBACH HAMMER made from armored steel.