2013 Results

CAT 06 - Retail Services (FLM)

SILVER

McCann Manchester (UNITED KINGDOM)

Aldi Stores Ltd, Aldi: "Like Brands" Campaign
"Chocolate Bunnies" & "Gin"
06-01092-FLM
 

"Chocolate Bunnies"

Agency (& City): McCann Manchester

Creative Director(s): Dave Price

Creative(s): Neil Lancaster

Creative(s): Dave Price

Production Company (& City): Moxie Pictures (London)

Film Director(s): MJ Delaney

Agency Producer(s): Caz Deery

Post Production : Big Buoy

Short explanation

People like big brands, but they also like Aldi brands. We simply point out that the Aldi ones are usually around half the price or less. The campaign extends the shopping list and features some people we like.

"Gin"

Agency (& City): McCann Manchester

Creative Director(s): Dave Price

Creative(s): Neil Lancaster

Creative(s): Dave Price

Production Company (& City): Coy! Communications (London)

Film Director(s): Mark Denton

Agency Producer(s): Abby Moore

Post Production : Big Buoy

Description

People like big brands, but they also like Aldi brands. We simply point out that the Aldi ones are usually around half the price or less. The campaign extends the shopping list and features some people we like.