DDB South Africa (SOUTH AFRICA)
|McDonald's, Kids Birthday Parties: "Houses" Campaign|
"Ollie and the Glass House", "Matthew and the Paper House" & "Abigail and the Inflatable House"
Agency (& City): DDB South Africa
Creative Director(s): Liam Wielopolski, Grant Jacobsen
Copywriter(s): Matthew Berge
Art Director(s): Hital Pandya
For many, McDonald’s remains nothing more than a fast-food chain. People, parents of younger children in particular, needed to be made aware of the fact that McDonald’s restaurants are also a one-stop shop for kids’ parties. From child-minding, kid’s entertainment, decoration and birthday cakes to Happy Meal party packs for guests. There was one key objective: make parents consider McDonald’s as a venue for their child’s birthday party.