2013 Results

CAT 06 - Retail Services (OUT)


Leo Burnett London (UNITED KINGDOM)

McDonald's: "Loading..."06-02277-OUT

Agency (& City): Leo Burnett London

Creative Director(s): Adam Tucker

Copywriter(s): Alison Steven

Art Director(s): Liam Bushby

Photographer(s): First Base

Head of Art: Lance Crozier

Graphic Design: Marc Donaldson

Typographer(s): Marc Donaldson

Short explanation

While digital renovation was happening at Piccadilly Circus we showcased the progress via an iconic McDonald’s fry and a dollop of ketchup.