|Sekerbank, Sekerbank Ekokredi (Eco Loan): "Eco Loan Bulgarians"||07-01191-FLM|
Agency (& City): CONCEPT / ISTANBUL
Creative Director(s): KEREM OZKUT
Copywriter(s): ERTUG TUGALAN
Art Director(s): NAMIK ERGİN
Agency Producer(s): LEVENT KOSTEPEN
Production Company: AUTONOMY
Director: FATİH KIZILGÖK
Target audience: Turkish people who are not aware of that Turkey imports most of the energy abroad
Creative Solution: We decided to launch a campaign about energy saving awareness that looked like a public interest campaign. The fact that Turkey imports most of its energy from abroad was the core idea. We see a middle aged couple sitting in their living room. Man calmly reads his paper, woman prepares some food. She decides to turn on the airconditioner, as the airconditioner starts to work, a Bulgarian folk group dancing happily in the living room. Couple doesn't notice the folk group at all and continue their calm, silent life. Because, as the rest of Turkey, they don't know that Turkey imports 75 percent of its energy abroad. Each time they turn on their airconditioner in their uninsulated home, they are making other countries happier without even noticing it.
The main purpose of SEKERBANK EKOKREDI (ECO LOAN) is to introduce people with energy saving. Sekerbank provides ECO LOAN, both individual and corporate in order to protect energy savings and nature. There are different types of loans; insulation, productive heat/cold, productive lightening, solar power, A class electronic devices, modern irrigation devices, energy efficiency in buildings, renewable energy.