Drive Dentsu - Beirut (LEBANON)
|MoneyGram, International Money Transfer: "Flags" Campaign|
"UAE-Djibouti Arrow", "Germany-Jordan Arrow" & "Lebanon-Philippines Arrow"
Agency (& City): Drive Dentsu (Beirut)
Creative Director: Alain Shoucair
Art Director: Jad Nassif
Account Director: Nadine Kazan
The concept banks on the arrow as shaped by the juxtaposition of two flags to represent the act of transfer from one country to another, bridging the distance gap between people all over the world.
MoneyGram's international money transfer services are an affordable, convenient option to traditional banks and credit cards, allowing people to reliably send and receive money around the world in as fast as 10 minutes.