2013 Results

CAT 07 - Financial Services (FLM)

BRONZE

Hvita Husid (ICELAND)

Sjóvá , Home Insurance: "The Cat"07-03148-FLM
 

Agency (& City): Hvíta Húsið Reykjavík.

Creative Director: Gunnar Þór Arnarson

Copywriter: Þorgeir Tyggvason

Art Directors: Skafti Skírnisson Bergþóra Birgisdóttir

Production Company (& City): Saga Film

Film Director: Guðjón Jónsson

Production Company Producer(s): Helgi Magnússon

Agency Producer: Kristinn Árnason

Illustrator(s):

Graphic Design: Skafti Skírnisson

Short explanation

The old saying goes "When the cat goes away the mice start to play". But what happens when the family goes away and the cat begins to play?
The challenge was to find a creative twist on the need for home insurance. The solution was to have an "intruder" in the apartment that sets up a home disaster, that we newer know if happened or not.

Description

Home Insurance