2013 Results

CAT 08 - Homes, Furnishings & Appliances (PRE)

SILVER

HAVAS PARIS (FRANCE)

EDF: "Energy Saving" Campaign
"LAMP", "TV" & "PHONE"
08-02635-PRE
 

Agency (& City): HAVAS PARIS (PUTEAUX)

Creative Director(s): CHRISTOPHE COFFRE

Copywriter(s): ALAIN PICARD

Art Director(s): NICOLAS HARLAMOFF

Art Buyer: ISABELLE CHEVILLON

Studio 3D: JEF PROD

Agent: PELL MELL

Art Buyer: PHITSANA DIEU

Description

Who hasn’t left the TV on standby instead of switching it off properly, forgotten to turn the light off before leaving a room, or left their phone charger plugged in when it’s not in use? They’re only little things, but when you look at your electricity bill, they make a bigger difference than you think.
EDF, the world’s largest producer of electricity, is launching this print and billboard campaign to encourage the public to make these little energy-saving changes every day.