2013 Results

CAT 08 - Homes, Furnishings & Appliances (FLM)


Åkestam Holst (SWEDEN)

IKEA, IKEA Sweden: "Nightwalkers"08-03197-FLM

Agency : Åkestam Holst, Stockholm

Creative Director: Andreas Ullenius

Copywriters: Maja Folgerø

Art Directors: Petra Albrektson

Account Director: Kjell Månsson

Account Manager: Agneta Oppenheim

Planner: Jerker Winther/Mikael Grenros

Agency Producer: Leila Widgren

Production Company: Social Club

Executive Producer: Magnus Theorin

Director: Jesper Ericstam

Production Manager: Jimmy Wåhlin

DOP: Jakob Ihre

Post Production: STOPP

Music Design: Music Supercircus - Markus Bergqvist

Sound Design: STOPP

Offline Editor: Niclas von Der Burgh

Short explanation

With IKEA's different soft fabrics, all rooms become a bedroom. You can huddle up with you head against the pillow and the blanket wrapped around you, right where you need. The sofa, bathtub, kitchen or hammock. Just ask one parent of young children, coaching surfers or those with a snoring guy. Sleep tight.