2013 Results

CAT 09 - Household Maintenance (PRE)


Leo Burnett Germany (GERMANY)

Makita, Power Tools: "Makita Power Drills" Campaign
"Empire State Building", "Gherkin Tower London" & "Burj Khalifa Dubai"

Agency (& City): Leo Burnett Frankfurt

Creative Director(s): Hans-Juergen Kaemmerer

Copywriter(s): Benjamin Merkel

Art Director(s): Hugo Moura, Hans-Juergen Kaemmerer

Photographer(s): Getty Images

Agency Producer(s): Dennis Ax, Gabi Dingeldein

Illustrator(s): Jack Moik

Chief Creative Officer: Andreas Pauli

Artbuyer: Sabine Patze

Short explanation

Makita offers the right tool for any job. To get our message out, we came up with a campaign in which the world's tallest buildings are clamped into Makita machines as if they were drill bits. From the Empire State Building, to the Al Tijaria Tower in Kuwait, to Tomorrow Square in Shanghai – we demonstrated that everything great starts with choosing the right tool.


Anyone who wants to reach the sky will need tools he can rely on: like the high-performance professional equipment from Makita. As a full-range supplier of power tools with more than 1000 innovative products, Makita offers the right tool for any job.