Leo Burnett Germany (GERMANY)
|Makita, Power Tools: "Makita Power Drills" Campaign|
"Empire State Building", "Gherkin Tower London" & "Burj Khalifa Dubai"
Agency (& City): Leo Burnett Frankfurt
Creative Director(s): Hans-Juergen Kaemmerer
Copywriter(s): Benjamin Merkel
Art Director(s): Hugo Moura, Hans-Juergen Kaemmerer
Photographer(s): Getty Images
Agency Producer(s): Dennis Ax, Gabi Dingeldein
Illustrator(s): Jack Moik
Chief Creative Officer: Andreas Pauli
Artbuyer: Sabine Patze
Makita offers the right tool for any job. To get our message out, we came up with a campaign in which the world's tallest buildings are clamped into Makita machines as if they were drill bits. From the Empire State Building, to the Al Tijaria Tower in Kuwait, to Tomorrow Square in Shanghai – we demonstrated that everything great starts with choosing the right tool.
Anyone who wants to reach the sky will need tools he can rely on: like the high-performance professional equipment from Makita. As a full-range supplier of power tools with more than 1000 innovative products, Makita offers the right tool for any job.