2013 Results

CAT 10 - Public Interest (OUT)

SILVER

Grey España SLU (SPAIN)

ANAR Fundation, Help Line for children: "Only for Children - Only for Children"10-00629-OUT
 

Agency (& City): Grey Spain (Madrid)

Creative Director(s): Antonio Montero / Javier García Montserrat / Fernando Riveros / Matias Lopez

Copywriter(s): Nuño Martín / Álvaro Montes

Art Director(s): Jesus Martínez Aniceto / Nacho Capelo/ Javier García Maestro

Photographer(s): Getty Images

Production Company (& City): Grey Spain (Madrid)

Short explanation

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

Description

Help Line