2013 Results

CAT 10 - Public Interest (OUT)

SILVER

LEO BURNETT TAILOR MADE (BRAZIL)

Fiat, Institutional: "Letters" Campaign
"F", "N" & "R"
10-00680-OUT
 

Agency (& City): Leo Burnett Tailor Made

Creative Director(s): Marcelo Reis, Guilherme Jahara

Copywriter(s): Marcelo Henriques, Paulo Henrique Gomes

Art Director(s): Tiago Valadão

Illustrator(s): Tiago Valadão

Accounting: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi

Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Requer

Planning: Marcelo Magalhães, Tiago Lara

Client´s approval: C. Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhães

Art buyer: Stella Crippa, Mauro Moura

Creative Vice President: Marcelo Reis

Short explanation

To warn people about the risks of texting while driving, we’ve developed the typology "Don’t Text and Drive" for Fiat. Thereafter ads were created and a series of signs placed at locations of much traffic in the city

Description

To warn people about the risks of texting while driving, we’ve developed the typology "Don’t Text and Drive" for Fiat. Thereafter ads were created and a series of signs placed at locations of much traffic in the city