2013 Results

CAT 10 - Public Interest (FLM)

BRONZE

Forsman & Bodenfors (SWEDEN)

UNICEF, Fundraising: "Likes Don't Save Lives"10-01106-FLM
 

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Jacob Nelson/Marcus Hägglöf

Art Director(s): Agnes Stenberg-Schentz/Johanna Hofman-Bang

Photographer(s): Christian Haag

Film Director(s): Anders Jedenfors

Production Company Producer(s): Kalle Wettre

Agency Producer(s): Magnus Kennhed

Account Supervisor: Daniel Smedfors

Advertiser's Supervisor: Jim Carlberg/Petra Hallebrant

Account Manager: Lena Birnik

Executive Producent : Pia Dueholm

Post Production: Chimney Pot

DESIGNER: Nina Andersson/Viktor Brittsjö

Short explanation

It's easier than ever to support a good cause all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it's important to be liked, likes can't fund medicine, water or food.

Description

UNICEF FUNDRAISING.