|Quebec Automobile Insurance Corporation, Road Safety: "Belts" Campaign|
"1988", "1991" & "1993"
Agency (& City): lg2 (Quebec)
Creative Director(s): Luc Du Sault
Copywriter(s): Luc Du Sault
Art Director(s): Jean Lafrenière
Photographer(s): Maude de Varennes
Illustrator(s): Marc Rivest
Account Managers: Mireille Côté, Alexandra Laverdière
Planners: Catherine Darius, Mireille Côté, Alexandra Laverdière
Media Planners: Alexandre-Pascal Lamoureux, Mylène Fortier (Touché!PHD)
The present year is hidden by the seatbelt. It means that, thanks to wearing it, the person is still alive.
Corporation that promotes road safety in Quebec.