2013 Results

CAT 10 - Public Interest (OUT)

BRONZE

lg2 (CANADA)

Quebec Automobile Insurance Corporation, Road Safety: "Belts" Campaign
"1988", "1991" & "1993"
10-01422-OUT
 

Agency (& City): lg2 (Quebec)

Creative Director(s): Luc Du Sault

Copywriter(s): Luc Du Sault

Art Director(s): Jean Lafrenière

Photographer(s): Maude de Varennes

Illustrator(s): Marc Rivest

Account Managers: Mireille Côté, Alexandra Laverdière

Planners: Catherine Darius, Mireille Côté, Alexandra Laverdière

Media Planners: Alexandre-Pascal Lamoureux, Mylène Fortier (Touché!PHD)

Short explanation

The present year is hidden by the seatbelt. It means that, thanks to wearing it, the person is still alive.

Description

Corporation that promotes road safety in Quebec.