2013 Results

CAT 10 - Public Interest (FLM)

BRONZE

Arnold Worldwide (UNITED STATES)

Centers for Disease Control and Prevention, CDC: "Terrie's Voice Tip"10-02475-FLM
 

Agency: Arnold Worldwide, Boston

Creative Directors: John Kearse and Bill Girouard

Copywriters: Bill Girouard and John Kearse

Art Director: Steve Tom

Agency Producer: Katie Harris

Marketing Producers: : Paul Nelson

Recording Studio: Soundtrack

Short explanation

Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.

Description

Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.