|SCA - Libresse, Hygiene Products: "Pink Ticket - Shout"||11-00217-FLM|
Agency (& City): Momentum Sverige (&Göteborg)
Creative Director(s): Markus Näslund
Copywriter: Fia Erixon
Art Director(s): Annsofie Antoncic
Production Company (& City): Social Club (&Stockholm)
Film Director(s): Jesper Ericstam
Agency Producer(s): Johan Lindström
Account Director: Ann-Sofie Olausson
Account Manager: Susanne Lidman
Ad-assistent: Malin Hillström
D.O.P: Henrik Stenberg
Sound Design/Arrangement: Martin Dahl
Libresse put a new twist on an old classic. But instead of Golden Tickets, they hid Pink Tickets in their packs. As well as digitally on blogs, Instagram, in banners and in editorial content on major website. And the grand prize was a shopping trip to New York. To create awareness about the campaign, we created a commercial that featured real women, in real environments, showing real joy over finding the Pink Tickets. To really drive people to stores we created Pink Alerts, which was real time messaging in social media, telling the target group where additional tickets were hidden.
Libresse is a company that offers menstrual protection products, such as tampons, liners and towels.