2013 Results

CAT 11 - Health & Beauty (FLM)

BRONZE

Momentum (SWEDEN)

SCA - Libresse, Hygiene Products: "Pink Ticket - Shout"11-00217-FLM
 

Agency (& City): Momentum Sverige (&Göteborg)

Creative Director(s): Markus Näslund

Copywriter: Fia Erixon

Art Director(s): Annsofie Antoncic

Production Company (& City): Social Club (&Stockholm)

Film Director(s): Jesper Ericstam

Agency Producer(s): Johan Lindström

Account Director: Ann-Sofie Olausson

Account Manager: Susanne Lidman

Ad-assistent: Malin Hillström

D.O.P: Henrik Stenberg

Sound Design/Arrangement: Martin Dahl

Short explanation

Libresse put a new twist on an old classic. But instead of Golden Tickets, they hid Pink Tickets in their packs. As well as digitally on blogs, Instagram, in banners and in editorial content on major website. And the grand prize was a shopping trip to New York. To create awareness about the campaign, we created a commercial that featured real women, in real environments, showing real joy over finding the Pink Tickets. To really drive people to stores we created Pink Alerts, which was real time messaging in social media, telling the target group where additional tickets were hidden.

Description

Libresse is a company that offers menstrual protection products, such as tampons, liners and towels.