2013 Results

CAT 11 - Health & Beauty (FLM)

GOLD

Ogilvy & Mather London (UNITED KINGDOM)

Unilever, Dove Brand: "Camera Shy"11-00224-FLM
 

Agency (& City): Ogilvy & Mather London

Executive Creative Director: Gerry Human

Creative Director(s): Christine Jones

Copywriter(s): Tom Smith

Art Director(s): Darren Urquhart

Production Company (& City): Epoch Films

Film Director(s): Everynone

Production Company Producer(s): Dave Knox

Agency Producer(s): Simon Stewart

Head of Broadcast: Russell Benson

Editor: Sam Gunn

Editing Company: Whitehouse Post

DOP: Everynone

Post Production: Finish Post

Sound Engineer: Aaron Reynolds

Sound Company: Wave

Managing Partner: Stephane Orhan

SVP Global Dove: Steve Miles

GBVP - Dove Skin: Fernando Machado

Short explanation

Dove is committed to creating a world where beauty is a source of confidence, not anxiety. A recent global study revealed that 9/10 women don’t think they look beautiful. Dove’s ‘Camera Shy’ film highlights the issue of beauty anxiety in women, by capturing their self-consciousness and reluctance to be unexpectedly captured by the camera, and their instinctive reaction to hide from it. The film then contrasts this with little girls who react in an opposite way, unselfconsciously showing off for the camera - indeed actively seeking it out – driven by their strong beauty confidence.
‘Camera Shy’ invites women to reflect on the point in their lives when they became their own harshest beauty critic and encourages them to rethink their own beauty confidence.