2013 Results

CAT 11 - Health & Beauty (FLM)

BRONZE

McCann Manchester (UNITED KINGDOM)

Aldi Stores Ltd, Aldi: "Nappies"11-01091-FLM
 

Agency (& City): McCann Manchester

Creative Director(s): Dave Price

Creative(s): Neil Lancaster

Creative(s): Dave Price

Production Company (& City): Moxie Pictures (London)

Film Director(s): MJ Delaney

Production Company Producer(s): Dom Delaney

Agency Producer(s): Emma Hughes

Short explanation

People like big brands, but they also like Aldi brands. We simply point out that the Aldi ones are usually around half the price or less. The campaign extends the shopping list and features some people we like.

Description

People like big brands, but they also like Aldi brands. We simply point out that the Aldi ones are usually around half the price or less. The campaign extends the shopping list and features some people we like.