krow communications ltd (UNITED KINGDOM)
|Fiat, 500L: "500L" Campaign|
Agency (& City): krow (London)
Creative Director(s): krow
Art Director(s): krow
Production Company (& City): Rubber Republic (London)
Film Director(s): Matt Golding
Production Company Producer(s): Tiernan Hanby
Agency Producer(s): Kate Bailey
The Fiat 500L is made for new parents who don't want to give up on their personal style. The idea as the Guardian put it, was to launch 'an assault on the familiar, the relentlessly bloody upscale tone of the average car ad.' By representing mum as she really is, with all her flaws, we positioned the Fiat 500L as the car for parents with attitude.
A new family-sized car from the Fiat 500 brand.