2013 Results

CAT 13 - Automobiles (FLM)

BRONZE

adam&eveDDB (UNITED KINGDOM)

Volkswagen, UP!: "Tall Girl"13-01695-FLM
 

Agency (& City): adam&eveDDB (London)

Executive Creative Director(s): Jeremy Craigen

Copywriter(s): Patrick McClelland

Art Director(s): Feargal Ballance

Production Company (& City): Gorgeous Enterprises Ltd (London)

Film Director(s): Chris Palmer

Production Company Producer(s): Paul Rothwell/ Michaela Johnson

Agency Producer(s): Lucinda Ker

D.O.P: Bruno Delbonnel

Editor: Paul Watts

Short explanation

This campaign is based on a very simple product truth that differentiates the up! from other cars in the AOO sector: for such a small car it has a surprising amount of head and leg room.
In this ad we follow a tall woman on a series of dates in her quest to find the perfect partner. The problem is that every man she meets is simply too small for her. Awkward.
After five failed dates with five different men, we see her waiting for her next date. He arrives in a Volkswagen up! and our tall woman looks dejected: if he's driving that tiny car, he's probably the shortest man of all, she thinks.
Imagine her surprise and delight when the door opens and out steps a strapping 6'3 hunk of a man! She's finally found true love and a suitably tall companion in the most unlikely of places - the Volkswagen up!
They drive off happily together in the up!

Description

This campaign is based on a very simple product truth that differentiates the up! from other cars in the AOO sector: for such a small car it has a surprising amount of head and leg room.