2013 Results

CAT 13 - Automobiles (FLM)

SILVER

DDB BRUSSELS (BELGIUM)

Volkswagen CVI, Volkswagen Park Assist: "Prolong Your Goodbye"13-02500-FLM
 

Agency (& City): DDB BRUSSELS

Creative Director(s): PETER AMPE

Copywriter(s): ROM&JOHN

Art Director(s): JOHN&ROM

Production Company (& City): LATCHO DROM

Agency Producer(s): BRIGITTE VERDUYCKT

ACCOUNT DIRECTOR: SYLVIE DE COUVREUR

ACCOUNT MANAGER: MAXIME TYS

Sound & Music: SONICVILLE

Graphic Design: BENJAMIN HIFFE

Short explanation

VW launched a new TV commercial for the Caddy Maxi, Volkswagen's spacious
family Van. Part of a promotion during Volkswagen's sales days in May, the car
comes with free Park Assist, a feature which makes it easier to park in spaces
oriented parallel to the roadway, scanning the space and automatically
manoeuvring the vehicle in. This TV ad shows the emotional benefit of the
technology and tells why this feature is designed to make a mother's heart beat
faster.

Description

Caddy Maxi with Park Assist.