2013 Results

CAT 13 - Automobiles (FLM)

SILVER

DDB GUOAN (CHINA)

Volkswagen Group Import Company, Volkswagen Beetle: "Senior Rebels"13-02572-FLM
 

Agency (& City): DDB CHINA GROUP / DDB GUOAN

Creative Director(s): Jeremy Craigen/Stephen Mui/Greg Bray/David Mackersey/Jonathan John/Norman Chen

Photographer(s): Antonio Paladino

Production Company (& City): THE SWEET SHOP

Film Director(s): Steve Ayson

Production Company Producer(s): Claire Davidson

Agency Producer(s): Tao Wright

Short explanation

From its birth, The Beetle has always been unique with an 'alternative' attitude. This
unique and individual spirit is captured in a series of ads which will demonstrate the unexpected
nature and attitude of Beetle, and its drivers.

Description

From its birth, The Beetle has always been unique with an 'alternative' attitude. This
unique and individual spirit is captured in a series of ads which will demonstrate the unexpected
nature and attitude of Beetle, and its drivers.