2013 Results

CAT 14 - Automotive & Accessories (OUT)

SILVER

Creative agency "Michurin" (UKRAINE)

KLO, Gasoline Station Network, Ventus Gasoline: "Tattoo"14-02185-OUT
 

Agency (& City): Michurin, Creative agency

Creative Director(s): Dmitriy Bolsunonsky

Copywriter(s): Sergey Prokopchuk

Art Director(s): Sergey Prokopchuk

Photographer(s): Sergey Prokopchuk

Short explanation

Objective: VENTUS gasoline isn’t just the guarantee for quality. The use of VENTUS gasoline or diesel decreases consumption, protects engine details and increases engine power. The mail goal of the OOH and press campaign is to show exactly the last VENTUS feature, to build premium image of the fuel for choosey customers.
Idea: VENTUS fuel adds the acceleration to the level where even tattoo ink goes off.

Description

VENTUS fuel adds the acceleration to the level where even tattoo ink goes off.