2013 Results

CAT 15 - Media (FLM)

GOLD

DDB Paris (FRANCE)

National Geographic: "Reality vs Fiction" Campaign
"Jungle", "Sandstorm" & "Gnu"
15-00508-FLM
 

Creative Director(s): Alexandre Hervé

Copywriter(s): Fabien Teichner

Art Director(s): Alexandre Lagoet

Production Company (& City): Stripes Paris

Agency Producer(s): Sophie Mégrous

Agency: DDB Paris

Planner: Sébastien Genty

Sound: THE

Short explanation

In a world where Photoshop and CGI catches our eyes' attention, this campaign
was created in order to demonstrate that nature doesn't need any special effect
to be breath taking. The captured moments were chosen because they were
quite unexpected, original but yet beautiful.
The wanted impertinent and offbeat tone of voice of the campaign changes the
perception of the images we would normally have. It gives more value to what
we can see and make it exceptional.

Description

In a world where Photoshop and CGI catches our eyes' attention, this campaign
was created in order to demonstrate that nature doesn't need any special effect
to be breath taking. The captured moments were chosen because they were
quite unexpected, original but yet beautiful.
The wanted impertinent and offbeat tone of voice of the campaign changes the
perception of the images we would normally have. It gives more value to what
we can see and make it exceptional.