2013 Results

CAT 16 - Recreation & Leisure (OUT)


Leo Burnett Germany (GERMANY)

Merlin Entertainments Group Germany, Sealife Aquariums: "Closer Than You Think" Campaign
"Pufferfish", "Shark" & "Squid"

Agency (& City): Leo Burnett Frankfurt

Creative Director(s): Hans-Juergen Kaemmerer, Ulf Henniger von Wallersbrunn

Art Director(s): Hugo Moura, Hans-Juergen Kaemmerer, Mark Werner, Vanessa Violante, Xenia Arro

Photographer(s): Tim Thiel, Reinhard Dirscherl, Getty Images, Corbis

Agency Producer(s): Netti Weber

Digital Artwork: Sebastian Koehler

Chief Creative Officer: Andreas Pauli

Artbuyer: Sabine Patze

Short explanation

Nowhere else will you get closer to a fascinating underwater experience than in a Sealife Aquarium. Our task was to develop a print and poster campaign which makes people aware in Germany that Sealifeā€˜s Aquariums are... Closer than you think.


The most impressive way to experience the beauty of the underwater world is in one of the more than 30 SEALIFE AQUARIUMS worldwide.