2013 Results

CAT 16 - Recreation & Leisure (PRE)


Saatchi & Saatchi Russia (RUSSIAN FEDERATION)

Schusev State Museum of Architecture: "Discover the Full Story" Campaign
"Saint Basil's Cathedral", "Moscow State University" & "Bolshoi Theater"

Agency (& City): Saatchi & Saatchi Moscow

Creative Director(s): Stuart Robinson

Copywriter(s): Anton Demakov, Irina Gorshkova

Art Director(s): Yuri Polonski

Typographer(s): Sergey Sidorov, Anastasia Vedernikova

Production Company (& City): Carioca Studio

Agency Producer(s): Ekaterina Pastukh

Designers : Mark Ignatiev, Vitaly Mashinsky

Account Director: Elena Khichtchenko

PR : Kristina Vorobieva, Yana Brekotkina

Short explanation

The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.
Using 3 key historic buildings which are true symbols of the Moscow city - the main building of Lomonosov Moscow State University, St. Basil's Cathedral on Red Square and Bolshoi Theatre, the images demonstrated that behind the known facade of each building hides a story and our knowledge of it is just the tip of the iceberg.


The Schusev State Museum of Architecture is the first architectural museum all over the world. The collection of the museum includes a rich and priceless heritage of the Moscow oldest architectural buildings.