Saatchi & Saatchi Russia (RUSSIAN FEDERATION)
|Schusev State Museum of Architecture: "Discover the Full Story" Campaign|
"Saint Basil's Cathedral", "Moscow State University" & "Bolshoi Theater"
Agency (& City): Saatchi & Saatchi Moscow
Creative Director(s): Stuart Robinson
Copywriter(s): Anton Demakov, Irina Gorshkova
Art Director(s): Yuri Polonski
Typographer(s): Sergey Sidorov, Anastasia Vedernikova
Production Company (& City): Carioca Studio
Agency Producer(s): Ekaterina Pastukh
Designers: Mark Ignatiev, Vitaly Mashinsky
Account Director: Elena Khichtchenko
PR: Kristina Vorobieva, Yana Brekotkina
The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.
The Schusev State Museum of Architecture is the first architectural museum all over the world. The collection of the museum includes a rich and priceless heritage of the Moscow oldest architectural buildings.