|Svenska Spel / Charlotte Burlin, Triss: "Triss - Suddenly, It Happens" Campaign|
"Apartment", "Cabriolet", "Champagne", "Chateau" & "Gold card"
Agency (& City): KING, Stockholm
Creative Director(s): Frank Hollingworth
Copywriter(s): Linda Elers
Art Director(s): Alexander Elers and Daniel Hallberg
Account Director: Mirja Kais
Account Manager: Åsa Slättegård
Web Director: Thomas Larsson
With the concept “Suddenly, it happens”, we want to show how a Triss lottery ticket suddenly can change ones situation totally. By changing the meaning of a sentence through scratching and displaying letters and numbers we show how scratching literally can change everything.
Suddenly, it happens. Triss – scratch and win
Sweden's most popular scratch-off card.